The MagistaX was designed specifically for small-sided game-changing performance.
We started by launching a small-sided 'Winner Stays' tournament in 16 major cities across the globe through a vintage video game inspired film, driving football obsesses teens to the Nike Football App where they could register their crew for the tourney.
Then we launched the MagistaX video game on the Nike Football App along with the MagistaX boot. We remixed the classic brick-breaker game, featuring the MagistaX battling laughing skulls through three levels hosted by Mario Götze, Arda Turan and David Luiz. Each level increased in intensity and resolution, from 8-bit to 32-bit to 64-bit.
Arcade units of the game dropped in Niketown stores worldwide while the tournaments took place around the globe.